---
title: Logo requirements
description: What Figure needs from your primary and square logos, and how to check them before you send them.
---

Figure needs two logos from you: a wide **primary logo** for headers and a **square logo** for icons. Send both as **SVG** files so they stay crisp at every size.

Add both files below to check them against every requirement on this page and preview them on light, dark, and brand-colored headers.

{% logo-checker /%}

## Logo requirements

Your primary logo will be displayed in the partner-facing application header and marketing materials.
Please ensure the asset meets the following requirements:

- **Format**: SVG (Scalable Vector Graphics)
- **Aspect ratio**: The logo should maintain its original aspect ratio with a recommendation of 3:1 minimum (width:height)
- **Color**: Provide a full-color version suitable for display on both light and dark backgrounds, or supply separate variants for each
- **File size**: Keep the SVG file around 3kb or less for optimal loading performance
- **Text elements**: All text must be converted to outlines/paths so the logo renders correctly without requiring custom fonts

{% figure src="/images/partner-onboarding/logo-requirements/figure_logo.svg" alt="Figure's primary logo" caption="Example: a primary logo with a wide aspect ratio" width=320 zoom=false /%}

## Square logo requirements

A square logo is used for compact placements such as favicons, mobile app icons, and thumbnail previews.
Please ensure the asset meets the following requirements:

- **Format**: SVG (Scalable Vector Graphics)
- **Aspect ratio**: Must be **1:1** (square), with a recommended size of 192x192 pixels
- **Content**: Typically an icon mark, monogram, or abbreviated version of the full logo
- **File size**: Keep the SVG file around 3kb or less for optimal loading performance
- **Text elements**: All text must be converted to outlines/paths

{% figure src="/images/partner-onboarding/logo-requirements/figure_square_logo.svg" alt="Figure's square logo" caption="Example: a square logo mark" width=120 zoom=false /%}

## Recommendations

The following recommendations help ensure your logo assets render cleanly and consistently across all placements.

### SVG optimization

Optimizing your SVG files reduces load time and avoids rendering inconsistencies:

- Remove unnecessary metadata, comments, and editor-specific attributes (e.g., Illustrator or Figma artifacts)
- Use a tool such as [SVGO](https://github.com/svg/svgo) or [Jake Archibald's SVGOMG](https://jakearchibald.github.io/svgomg/) to minify the file
- Avoid embedded raster images (e.g., `<image>` tags with base64-encoded PNGs) inside the SVG — these defeat the purpose of a vector format
- Prefer `viewBox` over explicit `width`/`height` attributes so the SVG scales fluidly

### Internal container padding

Try and remove as much internal container padding as possible to avoid having the logo appear too small.

{% cards %}
{% figure src="/images/partner-onboarding/logo-requirements/internal_padding_example.png" alt="A logo with lots of empty space around it inside its container" caption="Avoid: lots of internal padding" zoom=false /%}
{% figure src="/images/partner-onboarding/logo-requirements/min_internal_padding_example.png" alt="A logo that fills its container with minimal padding" caption="Prefer: minimal internal padding" zoom=false /%}
{% /cards %}

### Separate letters/components

If your logo is composed of individual letterforms or distinct graphic components:

- Keep each letter or component as a separate `<path>` or `<g>` (group) element within the SVG rather than merging everything into a single compound path
- This preserves the ability to apply consistent spacing, alignment, and color treatments across different display contexts

{% figure src="/images/partner-onboarding/logo-requirements/individual_letters.png" alt="A logo whose letters are separate SVG paths" caption="Each letter is its own path" zoom=false /%}

---

If you have any questions about logo specifications, please reach out to us at [partner-help@figure.com](mailto:partner-help@figure.com).